Founded by Ashley Grijalva, Skin Ritual is an extension of her brick-and-mortar skincare and wellness studio Sacred Elements Skin + Reiki, where she offered holistic, transformative skincare and energy healing treatments. The products curated on this website are the very same ones she used to help her clients achieve incredible skincare transformations from the inside out.

Ashley is a holistic esthetician, massage therapist, and Reiki Master with over 18 years of experience in the beauty and wellness industry. Her journey took a transformative turn when she discovered and fell in love with the Korean skincare philosophy — a mindful, results-driven approach that celebrates consistency, quality, and self-care as a daily ritual.

Her mission is simple: to make the best, most effective products accessible so people of all ages can enjoy radiant, healthy, glowing skin. At Skin Ritual, every product is intentionally curated, blending proven innovation with timeless skincare wisdom, because caring for your skin is more than a routine — it’s a ritual of self-love.